Rainbow Rex creates and sells Subaru aftermarket accessories that add more character to the owner’s car. The focus of these mudflap graphics was to create something that mirrored the belief system of car enthusiasts. With that in mind I designed a graphic that displayed energy, power and speed by using fragmented elements. The bright contrasting colors assist to visualize those beliefs while moving the viewer’s eye throughout the design to further convey speed.

  • Concepting
  • Print
  • Branding